31 Jan Craft Fellows: Building relationships with private / commercial galleries
Facilitated by Yvonna Demczynska – Flow Gallery
A partnership between MAC Birmingham and Craftspace
Yvonna, the owner and curator of Flow Gallery in London came to speak to us about her experience with private galleries, to give us advice on how best to approach, and build relationships with them.
She started the session with explaining how her gallery has evolved through time, from starting out with a more fine art feel- white walled, with lots of empty spaces, using simple and effecting display techniques to allow the product to shine for itself. However as time went on she developed the interiors to be more welcoming to the public, giving it a more “homely” feel.
Yvonna, talked us through the various artists she works with, and explained the look she gravitates towards. She then went on to show how she helps those artists by connecting them with collectors and shows. And explained her role in expanding her artists reach, and customer base.
Through her large amount of work with international artist, and in particular; her work with a vast number of Scandinavian artists. The Finnish embassy asked Yvonne to travel out to Finland to discover, and represent Finnish artists in her gallery. This fresh take on curating art has earnt her the loyal collectors, and an incredible reputation that she uses to promote, and build her gallery and artists.
With such a wealth of knowledge from her years of experience in the sector, Yvonna shared her advice to each of us fellows personally, after looking at our work, she recommended galleries and exhibitions that might suit us individually, and directions that will fit our practices. Each of us fellows came away with lists of galleries, artists, and shows to research, and perhaps contact.
Yvonna Demcyznska – Flow Gallery
- Research the gallery/organisation you are approaching (make sure that it is a good fit for your work)
- Prepare good photographs of your work
- Attend as many Private Views/events where you are likely to meet the potential gallery owners
- Correct presentation of your email- easy to read, PDF attachment and links to up to date website and Instagram account
- Try international galleries, shops, lifestyle stores & pop up events